Ethics and travel (Gothenburg)


Ethik und Travel – Gothenburg, September 10th 2014

Prof. Dr. Julian Nida-Rümelin

The economy has turned rapidly global in the last thirty years, but cultural globalisation is lagging a long way behind and has suffered serious setbacks, as new wars driven by religious fundamentalism have demonstrated. This is linked to the way economic markets have plundered moral resources and ignored the diversity of cultural identities.

Cultural and political cosmopolitanism will nevertheless be a powerful force in the future, and it can look back over a history of more than 2000 years. What speaks in favour and what against cosmopolitan thinking and practice, and what role does travel play in this? What kind of travelling reflects a cosmopolitan attitude? And what implications does this have for business ethics? The talk will seek to cast light on this and related issues.

Dr. Clara Mavellia

Where does the journey begin? When I go out of the house.When I leave my familiar environment.When I travel, I come across things that are new, different, unknown. I exchange my inner world for an outer one, space and time open up, I go with the flow, I am mindful of atmosphere, nature, people.But danger can await in this alien place, or I may pose a threat.At home, all we have is ourselves. Culture begins beyond the boundary.

Ladies and gentlemen,

Welcome to “Cultural Entrepreneurship – Ethics and Travel”, our conference in Gothenburg on 10 September 2013!

This event offers women and men from the world of economics, politics and travel a platform to explore and debate the links between ethics and travel. Our aim is to build bridges between philosophers, entrepreneurs, and the general public, paving new roads to success for all concerned. In this interdisciplinary, intercultural context, you will have an opportunity to listen to pioneering spirits or to present your innovative company.

By coming together, all our participants will play their part in a global renaissance which combines an ethical impact with economic viability.

The conference is open to anyone interested, admission is free. We look forward to meeting you.

For full details of our terms and conditions and how to register, please click here.

Kind regards

Dr. Clara Mavellia

About us

Ethics and Travel: A note on our own behalf

Gothenburg, 10 September 2013 – Cultural Entrepreneurship – Conference: Ethics and Travel – Gothenburg

As the conference is being financed by the Privates Institut für Cultural Entrepreneurship Berlin (without any public grants or other funding), we would greatly appreciate contributions from donors.

Companies may also become partners to the Privates Institut für Cultural Entrepreneurship Berlin by paying at least € 5000 plus VAT.

Best wishes,

Dr. Clara Mavellia

Cultural Entrepreneurship: An introduction

1. The Institute for Cultural Entrepreneurship

Our aim at the Institute for Cultural Entrepreneurship is to help stimulate interaction between economics and philosophy and open up new perspectives for everyone involved. It means basing profit projections on longer-term aims than quarterly reports, and an approach that goes beyond money to take on board, for example, carbon footprints, or financial models that provide creative artists with a decent livelihood. It also means fostering brilliant ideas at the interface of different sectors and disciplines (the Medici effect).

At a time when everyone is talking about ethics and every corporate website has one link to its philosophy and another for innovation, we invite the public at large to join our conferences and other activities in pursuit of Cultural Entrepreneurship, to discover and discuss ethics and humanism, and to explore the many things which entrepreneurship can achieve. Meet some of the many people with ethical, innovative business ideas in all walks of life, people who are already working towards the good life in one way or another, some of them under quite adventurous conditions, and most of them turning over a profit, too.

At these international, interdisciplinary conferences, with simultaneous interpreting into various languages, experts, students and other interested parties have the opportunity to exchange their ideas and end the day with fresh energy.

If students, trainees, and founders of start-ups, whatever their field of expertise or sector of industry, are interested in ethics, entrepreneurship, art and culture, and much more, their admission fees will be paid by companies who feel they have a social responsibility to help spread such ideas and have therefore agreed to support our event in this way.

The next conference “Cultural Entrepreneurship – Ethics and Travel” will be Held in Gothenburg on 10 September 2013.

Another of our projects aims to give literary expression to economic, environmental and political issues. It will benefit the fields in question, literature in general and, of course, readers.

We would be delighted if managers would invite artists to spend some time in their companies, tracking signs of the new things emerging around them.

And sooner or later the Porsche driver who buys organic will gravitate towards both a holistic lifestyle and a new car, becoming a more discerning consumer, promising economic and ecological rewards for the generations of today and tomorrow.

We know from game theory that, when we find ourselves caught in the prisoner’s dilemma, cooperation pays off for all sides. In the same spirit, by working towards Cultural Entrepreneurship we can contribute to a global Renaissance which makes an ethical impact and is nonetheless commercially sound.

This concept, then, has a role to play, with real depth and even a little glamour, by showing us a way out of the economic crisis and addressing the widely lamented loss of social values.

For all concerned, 20 years after the fall of the Wall (but not only in Berlin) this ultimately means a chance to shape the economy and the arts in a creative manner, in the knowledge that they are also doing something for future generations. What is a fulfilling life, of not that?

2. Freedom and justice

In a liberal democracy, neither God nor Caesar makes and enforces the law: We do, the citizens.

This is because our democracy is based on ethical principles such as freedom and justice for all, although sometimes we seem to forget that.

Understanding and personal development in politics, philosophy, literature, art, music etc. are only possible under democratic conditions. They thrive on peace, freedom and justice, as in the Ancient polis and in the Renaissance – in any society where people are equal or have the same opportunities.

2.1. Women and men

We need every man and every woman of every generation. As Aristotle would say, many people reach an age when they can and should give something back to society, fulfilling their civic duty by shaping their social and natural environment.

For a long time we have been living on borrowed resources, not just financially, but ethically and intellectually, too – Greece, after all, was the cradle of the Western world – and now it is time to tap our hidden reserves, each and every one of us in our own field and social function. Our intellectual and emotional resources are unlimited!

2.2. Philosophy and economics

At the interface of philosophy and economics, “cultural entrepreneurship” provides the perfect framework. We want nothing less than to take those hackneyed clichés, the “greedy manager” and “the destitute poet”, blend them, and then integrate the often lacking female dimension. The result will be far more rewarding for all parties.

Imagine the permutations: “the greedy poetess”, “the poetic manager”, “humanist management” …

The challenge now is to equip ourselves with information and rediscover our cognitive resources, and – with care and a little humour – to exercise pre-emptive responsibility by building a good life for ourselves and future generations.

3. Ethics in the market economy [1]

People have been talking about corporate culture for three decades now, although the moral sensitivity of companies and managers still leaves much to be desired. At the same time, however, we increasingly witness companies and leaders who understand that risks are not always economic or environmental, but that they can just as well be ethical, and that the latter can have a disastrous impact on a company’s success, even threaten its very survival.

It is a fact of life that morality is seen as potentially restricting a company’s profits. But that is an inaccurate assessment when we consider that companies without sound value management can even be excluded from major projects. We want ethics to be treated as an opportunity to gain a distinct profile. Ethics are a resource that should be fully mobilised for the sake of corporate success.

In order for markets and competition to deliver for real people, there has to be a robust and globally effective framework, because in a market economy prosperity does not depend on the goodwill or moral motives of the actors. At the end of the day, the principal motive is always the financial incentive, or self-interest.

But it is also a fact that a market economy without a framework, i.e. unbridled competition in the absence of law and morality, leads to an unbearable state of affairs, the one Hobbes had in mind when he wrote: “the life of man solitary, poore, nasty, brutish, and short” [2].

Unlike politicians and NGOs, companies can actively engage in creating a socially acceptable order within the global economy, thereby taking responsibility for the long term.

This is because, by investing in real and human capital as well as corporate culture, they are laying the foundations for sustainable yields in line with market requirements, while at the same time ensuring good profits for their shareholders; and where companies do have such policies, this is already reflected today in strong stock market prices.

However, if companies want to take part in building this incipient global order, they must be consistently transparent about what they do.

The good thing about all this is that good deeds pay off, because in the long term morality and the pursuit of profit converge.

4. Cultural Entrepreneurs

If we take a look at the economy, the financial chaos and the greed for profits of recent years, we are amazed by the reticence of creative industries and cultural entrepreneurs.

With a few shining exceptions among artists, musicians and art directors, the (sub)cultural field is still awash with many dedicated and usually poorly paid entrepreneurs performing invaluable work for the theatre, art, music, literature, history and so forth. They generously give their skills and talents, and whether they are creating something new or preserving traditions, for society as a whole the rewards are lasting. They do not seem to heed the time their efforts absorb, and they work according to their own rhythms. Many are derided for it, and some envied. Not all are successful in the financial sense. Their driving force is their passion.

They enrich their fellows with amazing insights, moving emotions and aesthetic experiences, and thanks to them reality seems better and more beautiful.

But it would be a miracle if culture was not first in line when the usual cuts begin to bite.

With cultural entrepreneurship, we not only hope to counter this attitude, but we also hope to develop financing models (e.g. an unconditional basic income) that will allow all creators of culture and cultural entrepreneurs to earn a decent livelihood.

5. The Medici effect [3]

Anyone operating at the intersection of disciplines and cultures can easily combine existing concepts and generate a large number of extraordinary new ideas.

The name of this phenomenon, the “Medici effect”, refers to an explosion of creativity that took place in 15th-century Italy.

The Medici were a Florentine banking dynasty who attracted creators from many different disciplines to Florence and funded their works.

Thanks to the Medici family and a few other like-minded patrons, Florence became a place where scientists, poets, philosophers, financiers, painters, sculptors and architects could come together and collaborate.

They had an opportunity to learn from each other and thus the barriers between their respective skills and expertise were broken down: Together, they created a whole new world of new ideas that was to become known as the Renaissance.

The result of this cooperation between different specialists was a creative explosion and one of the most innovative periods in human history.

Indeed, we can still feel the impact of the Medici today.

We too can create such a Medici effect, by bringing together different disciplines and cultures and identifying the interfaces which connect them.

It is not so much the Renaissance that matters here, but rather the elements that made that era possible, and how they can be used to generate extraordinary ideas – in other words, what happens when, at the intersection of different disciplines and cultures, we discover brilliant ideas that are brought to light and given life.

The most fertile soil for innovation is the intersection of many different disciplines which do not really have anything in common – and yet, when they are seen from the other’s cultural perspective, unexpected new subjects and synergies open up.

The ideas we find at this intersection are logical, but their logic cannot be grasped until we suspend our usual cognitive approach and enter into risky terrain, because creativity comes from the unknown, rather than the opposite.

Most of the achievements of recent decades have their origin in combining disciplines and expertise, from biophysics and biogenetics to computer linguistics and palliative medicine, to name but a few.

6. The Outlook for Cultural Entrepreneurship

Although the ethics of science and corporate social responsibility have been the subject of many a symposium and conference, these ideas can only be truly and sustainably brought to life if they reach pupils, students and all interested citizens.

Just as the Renaissance still affects us today, these important impulses will spread far and wide and a long way into the future, throwing up new questions of their own.

In order to discuss these, and perhaps shed light on some of them, each year the Institute for Cultural Entrepreneurship invites renowned academics and experts to the Freie Universität in Berlin to speak about ethics and the opportunities for doing good [4] in all disciplines, business sectors, cultural circles and artistic fields, and to explain the relevant theories. After these lectures, the audience participate through Q&A sessions.

At these events, budding founders of start-ups can find out more about the innovative potential of entrepreneurship and meet some exemplary entrepreneurs.

Finally, a selection of individuals from the business community will elaborate on their own experience of translating these theories and their own ideas into everyday commercial reality.

All in all, the (young) women and men in the audience will have a chance to explore both the theories as well as their practical application; and they will take away information about entrepreneurship to use in their own lives and careers – a seed than can germinate, blossom and eventually be passed on in turn.

Moreover, the interdisciplinary, transcultural approach offers everyone a glimpse of the good life on our planet and the personal potential he or she can tap.

Our aim is to encourage this integration and intersection of people, values and competences, and beyond this to set in motion a global Renaissance in a peaceful, free and fair world – in other words, nothing short of ecological, economic and emotional prosperity.

Dr. Clara Mavellia

Berlin, 26 October 2010

[1] Cf. Homann, Karl, Ethik in der Marktwirtschaft, Munich: Roman Herzog Institute 2007

[2] Hobbes, Thomas (1651), Leviathan, Oxford: Clarendon Press 1909

[3] Cf. Johansson, Frans, The Medici Effect. What Elephants & Epidemics can teach us about Innovation, Boston: Harvard Business School Press 2006

[4] Cf. Vossenkuhl, Wilhelm, Die Möglichkeit des Guten. Ethik im 21. Jahrhundert, Munich: C.H. Beck 2006


Prof. Dr. Tommy D. Andersson

Tommy D. Andersson, PhD is a professor in Tourism and Hospitality Management in the School of Business, Economics and Law at Gothenburg University and also Professor II at the Norwegian School of Hotel Management at the University of Stavanger. He received his PhD in managerial economics at Gothenburg University in 1989 and served from 1997 as a professor in Management Accounting at Bodo Graduate School of Business in Norway and later on as a programme director at the European Tourism Research Institute in Sweden. His main research interests are economic impact analysis, event and festival management, restaurant management accounting, managerial economics of the hospitality industry, tourism economics and cost-benefit analysis. His publications are mainly in the area of Festival Management and Tourism Impacts.

Bert-Ola Bergstrand

Over the last years he has initiated and developed a global network of social entrepreneurs called Social Capital Forum. Aim of the network is to facilitate social capital development among actors in society, connecting local with global, urban with rural and virtual with face to face meetings. Moreover, he has been involved in developing the “Impact Investing” field in Scandinavia, hosted a number of events on the topic in the Nordic countries. Recently, he has been co-producer of the content of this year’s Social Capital Markets conference in Sweden that took place in May and he has also been part in outlining a new type of innovation system, the Biosphere Innovation system which basically connects social entrepreneurs into the context of Biosphere reserves.

Prof. Dr. Trine Bille

Trine Bille is Associate Professor, Ph.D. at Copenhagen Business School (CBS), Department of Innovation and Organizational Economics, Denmark. She got her Ph.D. from University of Copenhagen, Department of Economics. Her main research interest is cultural economics. She is one of the leading Nordic researchers in the field, and she has published widely, among others in International Journal of Cultural Policy, Journal of Cultural Economics and Handbook on the Economics of Arts and Culture (Series Handbook of Economics, Elsevier Science, edited by V. Ginsburgh and D. Throsby). Among other things she is a member of the Executive Board of ACEI, Association of Cultural Economics International.

Hakan Cullberg

Hakan Cullberg. Entrepreneurial architect. Architect diploma at Chalmers University of technology 1974. Initiator and architect of well known projects, e. g. the extension of the Gothenburg Museum of Art. The smallest but most renowned project is Pierbuilding the Eagle at Lindholmen in Gothenburg – a built Think-Tank. Viking Green City /Det nya Göteborg is a proposal for a new sustainable city at Frihamnen with an Icon building located on a pier, conceived as a symbol of freedom and entrepreneurship.

Sebastian Fleiter

Born in Hamburg in 1971, trained as a set designer in Cologne and London, studied visual communication and the liberal arts (especially media art) in Kassel, where he lives and works. As an artist and entrepreneur Fleiter commutes between different worlds. Some would say he is a bit obsessed with electricity. Since 2011 he has been touring the German festivals with THE ELECTRIC HOTEL, generating power, charging mobile phones, generally drawing attention to himself and dishing up utopian ideas.

Ulla Gawlik

Ulla Gawlik is a social entrepreneur and practitioner. She is the founder of Sweden’s first Timebanking Network, TidsNätverket i Bergsjön, and the co-founder of Tikitut, community-based tourism. Tikitut developed around the question: If rural areas successfully can market their local resources for tourism, why would not a suburban area with unique social and natural resources and experiences be able to do the same? End 2011 she started to build a community-based tourism network with the aim to create social, ecological and economical sustainable development. Tikitut links visitors/tourist with residents and local stakeholders in northeast Gothenburg, offering Bed & Breakfast in their homes, cultural events, guided nature walks etc.

Niklas Lundell

Niklas was one of the founders of Way Out West festival and is responsible for brand and business matters where everything from government relations to the environment, sponsorship and marketing are included. The festival has gone from being a regional event to an internationally acclaimed and award-winning flagship example of how to make a conscious urban festival.

Alberto Prina

Alberto Prina has always been interested in Philosophy and Photography, but he studied Physics and works as photojournalist. He is the founder of the Gruppo Fotografico Progetto Immagine and the host of the International Festival of Ethical Photography.


Tasso Stafilidis

Operational Manager, Gothenburg Culture Festival and General Manager West Pride – Gothenburg LGBTQ Festival. Actor, Artistic Manager and General Manager Up & Down Theatre and author. Former Member of The Swedish Parliament (1998-2006), President of Dance Centre (Danscentrum), vice president of House of Dance (Dansens Hus), President for music reference group at State council of Arts. Frequently engaged wedding officiant that wedd more then 700 couples.

Dr. Gunhild A. Stordalen

Gunhild A. Stordalen is the founder and chair of Stordalen Foundation and GreeNudge, which initiate and promote research on behavioural measures to mitigate climate change. Stordalen is a medical doctor and holds a PhD in pathology/orthopedic surgery and she focuses her work on the link between climate and health. Dr. Stordalen serves on the boards of the European Climate Foundation and the Zero Emission Resource Organization. In addition, she works as an internal advisor on sustainable business/CSR in Nordic Choice Hospitality Group, Scandinavia’s largest hotel chain, where she also serves as a member of the supervisory board.


Dr. Clara Mavellia

Clara Mavellia from Milan was granted her doctorate at the Freie Universität in Berlin, where she has been working as an academic and journalist ever since. From September 2005 to April 2008 she commuted between Berlin and Munich to attend the interdisciplinary executive M.A. in Philosophy, Politics and Economics (PPE) at Ludwig-Maximilians-Universität. To promote an interaction between Philosophy and Economy she founded the “Institute of Cultural Entrepreneurship” in March 2010. On 13 June 2013 at the Freie Universität in Berlin and on 10 September 2013 at the University of Gothenburg (Sweden) she will host the fourth international, interdisciplinary conference – Ethics and Travel. As the founder of the Cultural Entrepreneurship Institute Clara Mavellia is a consultant for corporates, organizations and institutions in developing a strategy for a sustained economical, ecological, social and ethical foundation. She is also a demanded keynote speaker.

Prof. Dr. Julian Nida-Rümelin

Professor of Philosophy at the Philosophy Seminar of the Ludwig-Maximilians-Universität in Munich. Honorary Professor at the Humboldt-Universität in Berlin and Trustee of the Deutscher Studienpreis. From 2008 to 2011 was he President of the German Philosophy Society. Served as Minister of Culture from 2001 to 2002.

Julian Nida-Ruemelin (*1954) was born and raised in an artistic family in Munich, Germany. He studied philosophy, physics, mathematics, and political science and was awarded his doctoral degree by Wolfgang Stegmueller. After a period as a visiting professor in the USA, he accepted a chair of Ethics in Life Sciences at the University of Tuebingen. In 1993 he assumed a chair of philosophy at the University of Goettingen until he moved to Munich to take a chair for political theory and philosophy at the department of political science of the University of Munich in 2004. Since 2009 JNR has held a chair of philosophy and political theory at the University of Munich. Since 2009 he has been dean of the department of philosophy. In 2011 his presidency at the German Association of Philosophy ended after holding the 22nd German Conference of Philosophy at the University of Munich. Between 1998 and 2000 JNR was head of the department of arts and culture at the City of Munich. From 2001-2002 he was minister of state within the first Cabinet of Chancellor Gerhard Schroeder. He is an honorary professor at the Humboldt University zu Berlin, head of the board of trustees at the German Study Award (Koerberstiftung), and a member of the Berlin Brandenburg Akademie der Wissenschaften. JNR has published numerous books on topics of practical philosophy and political theory, such as Kritik des Konsequentialismus (1993), Economic Rationality and Practical Reason (1997), Strukturelle Rationalität (2001), Ethische Essays (2002), Angewandte Ethik (2005), Über menschliche Freiheit (2005), Demokratie und Wahrheit (2006), Philosophie und Lebensform (2009). 2011 saw publication of Verantwortung and Die Optimierungsfalle. In 2012 were published Der Sokrates-Club (together with Nathalie Weidenfeld), Risikoethik, and Vernunft und Freiheit

The newest book, Philosophie einer humanen Bildung (Ko¨rber 2013) is a response to the crisis which we currently experience throughout the German education system.


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Welcome/Introduction by Dr. Clara Mavellia

Prof. Dr. Tommy D. Andersson, Center for Tourism

Niklas Lundell, Way Out West

Tasso Stafilidis, Göteborgs Kulturkalas

Hakan Cullberg, Viking Green City


Dr. Gunhild A. Stordalen, Stordalen Foundation

Sebastian Fleiter, The Electric Hotel

Bert-Ola Bergstrand, Social Capital Forum

Ulla Gawlik, Tikitut


Talk by Prof. Dr. Trine Bille: The Value of Culture

Talk by Prof. Dr. Julian Nida-Rümelin: Travel and the Cosmopolitan Idea

Closing words Dr. Clara Mavellia




As a participant, you are entitled to hear all the talks and to be present at all the panels and discussions.

Admission is free.


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Aristoteles, Nikomachische Ethik, Reinbeck: Rowohlt 2006

Bhagwati, Jagdish, Verteidigung der Globalisierung, München: Pantheon 2008

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Busse, Tanja, Die Einkaufsrevolution: Konsumenten entdecken ihre Macht, München: Karl Blessing (Random House) 2006.

Cowton, Christopher/ Haase, Michaela (Hg.), Trends in Business and Economic Ethics (Studies in Economic Ethics and Philosophy), Berlin: Springer 2008.

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Homann, Karl, Ethik in der Marktwirtschaft – Nr. 3, München: Roman Herzog Institut 2007.

Horx, Matthias, Das Buch des Wandels, München: DVA 2009

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Kirchgässner, Gebhard, Homo oeconomicus: Das ökonomische Modell individuellen Verhaltens und seine Anwendung in den Wirtschafts- und Sozialwissenschaften, 3. ergänzte und erweiterte Auflage, Tübingen: Mohr Siebeck 2008.

Kirig, Anja/ Rauch, Christian/Wenzel, Eike, Greenomics. Wie der grüne Lifestyle Märkte und Konsumenten verändert, München: Redline Verlag 2008.

Kirig, Anja/Wenzel, Eike, Lohas: Bewusst grün – alles über die neuen Lebenswelten, München: Redline Verlag 2009.

Korff, Wilhelm u.a. (Hg. im Auftrag der Görres-Gesellschaft), Wirtschaftsethik: Ein Handbuch, Band 1-4, Berlin: Berlin University Press 2009.

Koslowski, Peter (Hg.), Contemporary Economic Ethics and Business Ethics (Studies in Economic Ethics and Philosophy), Berlin: Springer 2000.

Küpper, Hans-Ulrich, Unternehmensethik: Hintergründe, Konzepte und Anwendungsbereiche Stuttgart: Schäffer-Poeschel 2007.

Lautermann, Christian/ Pfriem, Reinhard/Wieland, Josef, Ethik in der Naturkostbranche, Marburg: Metropolis 2005.

Lohmann, Karl R./ Priddat, Birger P. (Hg.), Ökonomie und Moral. Beiträge zur Theorie ökonomischer Rationalität, München: Oldenbourg 2007.

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Miller, David, „Ethics of the Market“, in: E. Craig (Hg.), Routledge Encyclopedia of Philosophy (Vso10), London: Routledge 1998, S. 107 – 110.

Nida-Rümelin, Julian, Economic Rationality and Practical Reason (Theory and Decision Library), Dordrecht/Boston: Kluwer 1997.

Nida-Rümelin, Julian, Humanismus als Leitkultur. Ein Perspektivenwechsel. Ein Perspektivenwechsel, München: Beck 2006.

Nida-Rümelin, Julian, Philosophie und Lebensform, Frankfurt: Suhrkamp 2009.

Nida-Rümelin, Julian (Hg.), Praktische Rationalität. Grundlagenprobleme und ethische Anwendungen des ratio­nal choice-Paradigmas, Berlin: de Gruyter 1994 (458 S.).

Nida-Rümelin, Julian (Hg.), Angewandte Ethik: Die Bereichsethiken und ihre theoretische Fundierung. Ein Handbuch, Stuttgart: Kröner 1996, zweite erweiterte Auflage 2005.

Precht, Richard David, Wer bin ich – und wenn ja wie viele?, München: Goldmann 2007

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Prinz, Aloys/ Koslowski, Peter (Hg.), Bittere Arznei: Wirtschaftsethik und Ökonomik der pharmazeutischen Industrie, München: Fink 2007.

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Stiglitz, Joseph, Die wahren Kosten des Krieges, München: Pantheon 2008

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